Cost
Cost-effectiveness of digital marketing is a key factor in evaluating how effective a particular marketing strategy is. There are many different forms of marketing that can help you achieve your goals, but the bottom line is that digital marketing is cheaper than most other methods. For example, email campaigns typically cost less than $100 per new customer, and social media interactions can produce an ROI as high as 4400%. However, this cost depends on how much effort you put into each type of marketing.
Targeting
Because people spend the majority of their time online, digital marketing can help you reach a much wider audience than traditional marketing can. By identifying your target audience and making your website more relevant to them, you can increase conversions and gain repeat customers. It is also possible to target an audience by geography, including country, state, zip code, and distance. Getting your website optimised for search engine optimsation can increase your visibility and increase traffic.
Brand Awareness
Social media is an essential component for brand awareness and building your business’ reputation. By posting informative content and interacting with your audience, social media influencers can boost your brand. Whether you are on Twitter Instagram, or Facebook, you must understand what your audience is interested in and what will draw them to your business. You can also conduct surveys to find out how your business is perceived by your target audience. This is especially important for those who are not aware of your brand or if they have not heard of it.
Job Opportunities
There are many ways to make money in digital marketing, and the number of jobs available for those with this skill is growing by the day. While traditional print media is still king, digital marketing has begun to penetrate even the remotest corners of the world. That means that if you are not already a digital marketer, now is the time to get in the game.